I'm convinced that Google is trying to kill me! I've updated my site with all the mobile technology for over a year I'm sure and recently I've had it professionally made even more mobile responsive and even more aesthetic, yet still I'm sinking like a stone in the Search results.
So despite having some of the best reviews ever this year and last, I'm not sure how much longer I'll be in Business. I've watched how the monopoly monolith on searches has changed over the years, first being quite friendly and gradually becoming more politically tainted, censoring anyone to the right of communism and moving directory sites to the top of the results pages.
It used to be that you could buy, or bid your way to the top if you had enough cash for advertising, but now even those results are many times at the bottom of the page.
Make a quality page with good content they say. a page that people want to visit. well I did. and customers have told me over the years how much they love the site - Attractive, informative, helpful and friendly.Hell, for years I was the only one brave enough to post my prices up! Yet it seems that even that isn't good enough for the tech giant anymore.
I've just descovered a great Search engine extention for firefox or just independant, called "Ecosia" It hasn't been seeded by the CIA/NSA to spy on you,peek into everything you do and everywhere you go.... AND you get to feel good, as trees are planted for every paid ad you click on. But what's it like to use? well it piggy-backs on the mighty Microsoft Bing search engine. Have you searched on Bing? Well let me tell you, if you do, you instantly get to see everything that goes wrong when someone has a monopoly and it goes to their head. Bing is much more logical than "Bamboozle" and in my opinion, much more people friendly - er excuse me Ecosia is much more people friendly. as I'm sure you've guessed, my site comes much higher in the results too. But then why wouldn't it? I've been around for years, as have the sites with similar results and we all have good, decent, established sites.
You know how Lidle shops are like Tesco used to be with reasonable prices? well Bing/Ecosia is like how Google was in about 2010-2012 before it started going weird and illogical - seemingly favouring just the kind of directory/link farm sites that it once frowned upon. It seems these days it's a real lottery if you own a small business and need exposure. Yes I advertise on Facebook, but it's mainly filled with "tyre kickers" these days. we appear to live in a world increasingly only concerned with the lowest price, when the perfect solution lies somehwere in the middle. By that I mean you need a supplier that won't rip you off or let you down, but still can eak out a living from servicing your needs.
I've said it before and I'll say it again: I often get calls (when I do get calls) from people who have found the lowest price and been dropped at the last minute when the greaseball DJ has had a better offer. "Oh I'm sorry but there's been a death in the family/I have to go into hospital" etc. It could be true, but how do you know? and more to the point, you now have a bigger problem, as it's two days before your party and you have no entertainment! That's when you ring me up and find out the true cost of reliability. Then you go elsewhere. where you all go, I'm buggered if I know because you don't usually book. The price difference must be vast! I'm not a rip off artist at all, but I need to pay the bills. I'm a little old to be living with my parents!
Well in conclusion, I pray for two things this year: 1. As I'm sure you will agree, I hope to god we escape from the German EU communist empire sooner rather than later, so we can all have some certainty of outcome (as opposed to enforced equality of outcome), and 2. That Google, like standard oil did, get's broken up, since it's total domination is now a destructive force in the world.
You can help with the last bit by choosing another search engine like the affore mentioned. If you don't own a business, you don't need Google, so what have you got to lose?
Until the next blog, have a great 2019 everybody.